Web Marketing Plan
Many of our customers already have a strong site and a good handle on their web strategy, but for others the Giddyup Web Marketing Plan provides a welcome assessment of the current state of their web site, the nature of the competitive landscape, a vision of where we want to be, and a detailed action plan on how to get there.
Establish Strategic Objectives
Achieving meaningful results begins by defining clear objectives - objectives that align with the broader business strategy. Most sites have a primary objective - such as brand enhancement, ecommerce sales, lead generation, subscription sales, or serving existing customers - as well as several secondary objectives. In order to measure progress in meeting these objectives, we establish key performance indicators - metrics which can be measured and used to gauge results and assign monetary value to progress.
Site Assessment
The Giddyup Site Analysis provides objective feedback on site quality and will help focus resources on the highest priority / highest impact efforts. The assessment is a comprehensive critique of a web site's design and functionality. It assesses a site against a set of best practices, and evaluates your site in terms of:
- Content and message
- Navigation and site search
- Search engine optimization
- Customer service
- Design and usability
The result provides actionable recommendations, specific vendor and technology recommendations, and price guidelines.
Competitive Market Report
A invaluable source of ideas is to see what your competition is doing - both good and bad. Our Competitive Market Analysis will discover threats offered by your competition, as well as opportunities left on the table.
Action Plan
Once we have presented our findings and discussed our recommendations, we will provide a production schedule that will detail specifics on time frame, budget, and resources. This document will clearly state objectives and responsibilities, and can be used to guide site enhancement.
