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Tools of the Trade

Much of our analysis and testing is done using SPSS, Excel, and a handful of proprietary analysis and reporting utilities, but the heavy lifting is definitely from Google:

Google Analytics

A specialty of ours is helping customers get up to speed fast with Google Analytics. Properly configured and interpreted, Google Analytics is a powerful tool that will help gather and report your site visitors' behavioral data, and provides insight into all of your web marketing channels including organic search, paid search, email marketing, affiliate marketing, social media, and others.

Google Adwords

Google Adwords is well known as a robust marketing resource for driving high quality and relevant traffic to your site. Equally, and perhaps more important, Adwords is an important source of market data. If you're launching a new product, or want to know which product names or descriptive phrases resonate best with the target market, Google Adwords does double duty. Variations of your ads will translate in to different click-through-rates, time-on-site, web inquiries, phone inquiries, sales and even geographic origin.

Web Site Optimizer

Website Optimizer is a free testing tool and an extension of Adwords. It enables user friendly multivariate testing without the need for a PhD in Statistics. We have found Web Site Optimizer to be an invaluable tool in uncovering the optimal web site.