Inbound Channel Development
Never before have marketers been able to tie marketing costs directly to results. 
With careful tracking, Giddyup can help you dedicate your resources to the channels that have the largest impact on your objectives.
Giddyup Channel Development services deploy a broad mix of complementary traffic building activities:
Organic Search
The holy grail of online marketing is organic search - making sure that any search made by a potential customer results in him or her finding your site. Giddyup has years of experience increasing site visibility and relevance - the cornerstones of drawing desirable search traffic.
There are no great secrets to driving organic traffic. Search engines display links to your site when they think your content is relevant to the searcher's query. Many "SEO experts" rely on nefarious techniques to trick search engines into displaying your site whether or not it's relevant to the person performing the search. This is a short-sighted strategy that results in low-quality traffic and draws the ire of search engines.
Giddyup's approach is far more effective and long-term; we develop and implement organic search strategies that demonstrate relevancy to the search engines, and their users. There is no better way to get yourself in front of customers than to show that your company is the most relevant to the searcher's query.
Our comprehensive search engine strategy involves site-level search index optimization, content copy writing, landing pages, directory submissions, inbound link building, competitor analysis, and keyword research. Other channels such as PR, affiliate programs, and email marketing all generate inbound links, and Blog and other social media content can be cross posted to product landing pages.
Opt-in Email Marketing
If you're not building your list, you are missing out on a huge opportunity to actively control your company's message. Web content is passive - it relies on the visitor coming to your site, whereas with an email marketing campaign, you can actively push your message to subscribers.
Public Relations & Social Media
Online communities are no longer just for teens. Communities are popping up for all sorts of interests from general business networking, to weekend gardeners, to industry associations. Your company, and your employees need to be a part of the online community. Giddyup will help drive this process.
Paid Search
Paid search has evolved dramatically over just the last few years, and if you are not taking advantage of it, you're missing an opportunity. Banner advertising can be effective for some businesses, but web adverting is moving away from pay-per-impression based advertising, and toward pay-per-result.
Google Adwords, and its counterparts at Yahoo and MSN, charge only when a visitor clicks on their ad and is sent to your site. This Cost-Per-Click or CPC model (also known as Pay-Per-Click or PPC) not only drives interested visitors, but it also give you massive amounts of valuable marketing data that is invaluable to site optimization.
Affiliate Marketing
For businesses with the right online revenue model, launching an affiliate program can result in a significant boost to web site results. Truly a risk-free marketing expense, costs are tied directly to results, that is, you pay a referral commission to partners (affiliates) who send you business.
